“The expression ‘To have is good name’ is there for a good reason. A name is much more than just the identification of a company or a product. A name or brand name, but of course also a logo, can be well established in a market and recall direct associations with a trustworthy, professional company. Your company for example. Great brand names show that a name that was once unknown can become a valuable multimillion euro name.”

Source: Merk-Echt